SBD/July 19, 2013/Media

Final Ratings: Slight Viewership Drop For ESPYs; Toronto Indy Struggles In Canada

ESPN drew a 1.5 U.S. rating and 2.3 million viewers for The ESPYs on Wednesday night, flat in rating, but down 6% in viewership from last year's telecast. This year's audience, however, is up from a 1.3 rating and 2.0 million viewers in '11. The event has aired live since '10 after being shown on tape delay from '04-09 (Austin Karp, Assistant Managing Editor).

ESPYs AUDIENCE TREND ON ESPN
YEAR
DAY
RAT.
VIEWERS (000)
'13
Wednesday
1.5
2,269
'12
Wednesday
1.5
2,415
'11
Wednesday
1.3
1,984
'10
Wednesday
1.7
2,611
'09
Sunday
1.5
2,271
'08
Monday
2.0
3,264
'07
Sunday
1.8
2,779
'06
Sunday
2.3
3,624
'05
Sunday
2.1
3,274
'04
Sunday
2.0
3,160

CANADIAN BACON: NBC Sports Network had its first Izod IndyCar Series doubleheader of the season last weekend, with the Honda Indy Toronto averaging 273,000 viewers for Saturday’s race and 258,000 viewers for Sunday’s telecast. Last year, the one-day race averaged 1.1 million viewers on ABC on a Sunday afternoon (Karp). Meanwhile, Rogers Sportsnet, which took over IndyCar rights in Canada from TSN this season, “saw an already small niche audience” drop 35% this year, with Saturday’s telecast getting 145,000 viewers and Sunday getting 151,000 viewers. The audience for the Toronto race has been “slipping for several years after peaking near 550,000 on TSN two years ago” (THEGLOBEANDMAIL.com, 7/16).

NOTES: In Albany, Pete Dougherty wrote of the trend of low audience numbers for the MLB All-Star Game, “Virtually every regular-season game is available, making the all-stars less special; it has transformed from a game of meaning into an exhibition, even with World Series home-field advantage at stale” (TIMESUNION.com, 7/18).

The charts below lists final ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
MLB: (regional)
7/13
Fox
7:12-10:25pm
1.9
2,982
PGA Tour: John Deere Classic: Final Round*
7/14
CBS
3:00-7:20pm
1.6
n/a
NASCAR Nationwide Series: New Hampshire
7/13
ABC
3:30-6:08pm
1.4
2,087
CONCACAF Gold Cup: Mexico-Canada
7/11
UniMas
10:44pm-1:04am
1.0
1,957
European Tour: Scottish Open: Final Round
7/14
NBC
12:00-2:50pm
1.0
1,450
PGA Tour: John Deere Classic: Third Round
7/13
CBS
3:00-6:00pm
0.9
n/a
CONCACAF Gold Cup: Honduras-El Salvador
7/12
UniMas
9:13-11:34pm
0.5
1,195
U.S. Senior Open: Third Round
7/14
NBC
2:50-6:00pm
0.8
1,140
"NASCAR Countdown"
7/13
ABC
3:00-3:30pm
0.8
1,022
U.S. Senior Open: Third Round
7/13
NBC
3:00-6:00pm
0.6
796
European Tour: Scottish Open: Third Round
7/13
NBC
12:00-2:27pm
0.6
793
CONCACAF Gold Cup: U.S.-Cuba
7/13
Fox
3:00-5:00pm
0.6
n/a
CONCACAF Gold Cup: U.S.-Belize
7/9
UniMas
10:40pm-1:00am
0.4
702
CONCACAF Gold Cup: Costa Rica-Cuba
7/9
UniMas
8:10-10:30pm
0.4
605
"Golf Central Live"
7/13
NBC
2:27-3:00pm
0.4
502

NOTE: * = Final round concluded on Golf Channel due to a five-hole playoff.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup Series: New Hampshire
7/14
TNT
1:00-4:45pm
3.2
4,907
PGA Tour: John Deere Classic: Final Round
7/14
Golf
7:20-8:04pm
1.3
1,980
MLB: Cardinals-Cubs
7/14
ESPN
8:00-11:56pm
1.2
1,874
MLB: Nationals-Phillies
7/8
ESPN
7:00-9:56pm
0.5
618
World Cup of Softball: Japan-U.S.
7/13
ESPN
9:00-11:51pm
0.4
571
NASCAR Camping World Truck Series: Iowa
7/13
Speed
8:30-10:45pm
0.4
570
World Cup of Softball: U.S.-Canada
7/11
ESPN
8:00-10:15pm
0.4
567
MLB: A's-Pirates
7/10
ESPN
9:52pm-12:49am
0.4
565
World Cup of Softball: U.S.-Australia
7/12
ESPN
9:00-10:10pm
0.4
540
"NASCAR RaceDay"
7/14
Speed
10:00am-12:00pm
0.4
492
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