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SBD/July 19, 2013/Franchises
NBA Officially Approves Bobcats' Name Change To Hornets Beginning With '14-15 Season
Published July 19, 2013
ON THE ATTACK: In Charlotte, Andrew Dunn in a front-page piece reports the Bobcats are "preparing a yearlong campaign to keep enthusiasm and sales high until the new brand takes the court" in fall '14. The team will "kick off a 'Buzz City'-themed, purple-tinged media blitz Sunday on billboards, newspapers, radio and the Internet." A Web video that "goes with it is heavy on civic pride and heritage, with the old logo and an old Muggsy Bogues jersey making appearances." Retro Hornets merchandise will be "up for sale almost immediately." The new "logo, colors, uniforms and the new dance team will follow soon." Whitfield said that the Bobcats in the past four weeks have "sold more than 600 season ticket plans, which will cover both this season and next." That ranks the team "in the top eight of the NBA in new sales" (CHARLOTTE OBSERVER, 7/19). Also in Charlotte, Jacob Feldman notes Stern’s announcement was broadcast in two different downtown locations "to thousands of locals." It was the "culmination of an all-day celebration of Charlotte basketball’s history and future." The "present was sprinkled in as well." Bobcats tents "dotted the plaza" while "purple and teal banners hung overhead." A miniature version of the Bobcats team store was "exclusively selling Hornets gear, but the memorabilia still came in bags emblazoned with a now-endangered snarling cat" (CHARLOTTE OBSERVER, 7/19). Team officials said that "2,000 season-ticket holders turned out" at the event (SI.com, 7/18).