SBD/July 18, 2013/Media

Fox' MLB All-Star Game Fast-National Figures Show Gains From '12 Telecast

Fox earned a 6.9 fast-national rating and 11.0 million viewers for coverage of the MLB All-Star Game on Tuesday night, up slightly from a 6.8 rating and 10.9 million viewers last year, which was the least-viewed ASG on record. The increase from ’12 stops a three-year streak of audience declines for the ASG. The game is expected to deliver Fox a primetime win and peaked at 10:45pm ET as Yankees P Mariano Rivera was entering the game. The average age for Fox’ telecast was 53, which is the highest mark yet for an MLB ASG (Austin Karp, Assistant Managing Editor).

MLB ALL-STAR GAME AUDIENCE TREND ON FOX
YEAR
LOCATION
RATING
VIEWERS (000)
'13
N.Y.
6.9
11,000
'12
K.C.
6.8
10,900
'11
Phoenix
6.9
10,973
'10
Anaheim
7.5
12,118
'09
St. Louis
8.9
14,593
'08
N.Y.*
8.6
13,374
'07
S.F.
8.4
12,530
'06
Pittsburgh
9.3
14,424
'05
Detroit
8.1
12,330
'04
Houston
8.8
13,995
     

CHART NOTE: * = Game lasted 15 innings.

WATCH YOUR LANGUAGE: SPORTING NEWS’ Anthony Witrado wrote of ESPN’s Pedro Gomez conducting a bilingual interview with A's LF Yoenis Cespedes on Monday after the Home Run Derby, “This, for some stupid reason, brought outrage to those who have a public voice only through social media accounts.” The interview was “fluid, well done and a pretty decent interview from a player still getting used to the spotlight.” After the interview, the tweets were “vicious, mean spirited and ignorant.” People “who were awed by Cespedes’ power display minutes before were ridiculing him and Gomez for speaking Spanish on national television, with a common theme of 'This is America! Speak English!'" (SPORTINGNEWS.com, 7/17).

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