Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute
SBD/July 18, 2013/Marketing and Sponsorship
Yonex Ends Caroline Wozniacki Sponsorship After She Uses Blacked-Out Racquets
Published July 18, 2013
GETTING A BIG HEAD: USA TODAY's Chris Chase noted Roger Federer earlier this week confirmed he would switch from his "classic 90 square-inch racket head ... to a 98 square-inch racket head." He has been "practicing with a blacked out racket before this week's tournament in Hamburg." It is a "massive change" for Federer, but it "puts him in line with most of the ATP Tour" (USATODAY.com, 7/16). TENNIS.com's Jon Levey noted the "assumption is that Federer has switched to the Blade 98." Wilson, Federer's racquet sponsor, "would only comment that Federer will be using a blacked-out frame to start his Hamburg run." It is "conceivable, although unlikely, that Wilson would roll out an entirely new frame mid-season" (TENNIS.com, 7/16).