LeBron Stars In New Beats By Dre Ad Lillard Reveals New Signature Shoe From Adidas MLB OK's Team Marks On Skis, Snowboards Randle Goes From Underwear Thief To Endorser Demand High For Royals Merchandise Sprint, A-B Create Interactive Beer Tap Handles Trail Blazers Record New Commercials Marketplace Roundup LeBron To Endorse Kia Motors Microsoft Tailored Sideline Tablets To NFL's Demands
Upcoming Conferences and Events
SBD/July 18, 2013/Marketing and Sponsorship
Yonex Ends Caroline Wozniacki Sponsorship After She Uses Blacked-Out Racquets
Published July 18, 2013
GETTING A BIG HEAD: USA TODAY's Chris Chase noted Roger Federer earlier this week confirmed he would switch from his "classic 90 square-inch racket head ... to a 98 square-inch racket head." He has been "practicing with a blacked out racket before this week's tournament in Hamburg." It is a "massive change" for Federer, but it "puts him in line with most of the ATP Tour" (USATODAY.com, 7/16). TENNIS.com's Jon Levey noted the "assumption is that Federer has switched to the Blade 98." Wilson, Federer's racquet sponsor, "would only comment that Federer will be using a blacked-out frame to start his Hamburg run." It is "conceivable, although unlikely, that Wilson would roll out an entirely new frame mid-season" (TENNIS.com, 7/16).