Boston Marathon Sponsor Cautious In Marketing Grizzlies, Memphis Airport Reach Three-Year Deal Alvarez: Wisconsin Could Leave Adidas Adidas Apologizes For Obscene MSU Warmup Cheaper, Casual Sneakers Gaining Popularity Nike Close To Taking Over NBA Apparel Rights Tecate To Offer Up To $50 Off Mayweather PPV Tigers Increasing Amount Of Women's Merchandise North Face Promoting Activewear Line Packers Tent Sale Expands Online
Upcoming Conferences and Events
SBD/July 18, 2013/Marketing and Sponsorship
Yonex Ends Caroline Wozniacki Sponsorship After She Uses Blacked-Out Racquets
Published July 18, 2013
GETTING A BIG HEAD: USA TODAY's Chris Chase noted Roger Federer earlier this week confirmed he would switch from his "classic 90 square-inch racket head ... to a 98 square-inch racket head." He has been "practicing with a blacked out racket before this week's tournament in Hamburg." It is a "massive change" for Federer, but it "puts him in line with most of the ATP Tour" (USATODAY.com, 7/16). TENNIS.com's Jon Levey noted the "assumption is that Federer has switched to the Blade 98." Wilson, Federer's racquet sponsor, "would only comment that Federer will be using a blacked-out frame to start his Hamburg run." It is "conceivable, although unlikely, that Wilson would roll out an entirely new frame mid-season" (TENNIS.com, 7/16).