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SBD/July 18, 2013/Colleges
CU Names MLB Rangers' Rick George AD As School Steps Up Fundraising Attempts
Published July 18, 2013
BUILDING THE DONOR BASE: George said that he "plans to try to expand the departments donor base significantly by meeting with people face to face and selling them on a vision for what a successful athletic department can mean to the school and the community." He added, "I can go out and help get people excited about this university and help fill the stands and get people excited about it" (Boulder DAILY CAMERA, 7/18). In Denver, Mark Kiszla notes George "left a sweet gig" with the Rangers "because he loves CU." George said, "I wouldn't be here if I didn't think we could compete in the highest level in all our sports. I'd have no interest in it if that wasn't our shared goal." George's first "major task will be to raise $50 million in private funds as a down payment for $170 million in facility upgrades." No matter how "savvy a business planner George proves to be or how slick his sales pitch, nothing sells like success." To "maximize fundraising, the Buffaloes need to win football games" (DENVER POST, 7/18).