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SBD/July 18, 2013/Colleges
Creation Of New CFB Game At Ford Field Could Mean End Of Little Caesars Bowl
Published July 18, 2013
THE PEACH PIT: In Atlanta, Tim Tucker reported the Chick-fil-A Bowl is "testing names that it might adopt when it joins the new College Football Playoff." A return of "Peach" to the bowl's name "remains a possibility -- but not a certainty." Chick-fil-A Bowl President & CEO Gary Stokan said that the bowl's advertising agency, Brunner, is "testing other names by surveying a 'cross-section of people from ticket buyers to sponsors to volunteers." The name "Legacy" is another option. Tucker noted the game "gained stature in April when it was named one of six bowls that will rotate as hosts of national semifinal games in the new playoff system," which begins in '14. But CFP organizers "stipulated that the Atlanta bowl's name would have to become more in sync with the other five, all of which include a traditional moniker as well as a corporate sponsor." Whether Peach or another name is chosen, the bowl "will have a corporate title sponsor," and Chick-fil-A "wants to maintain that role." The Atlanta-based QSR, which in the past "negotiated with local bowl officials, must reach a deal with ESPN, which could choose a different corporate title sponsor if negotiations fail." Stokan said that there is "no timetable for the bowl's board of trustees to make a decision on the moniker" (ATLANTA JOURNAL-CONSTITUTION, 7/16).