SBD/July 17, 2013/Marketing and Sponsorship

Orange Crush: All-Stars Make Fashion Statement With Brightly Colored Spikes

Scherzer was one of several players who wore orange cleats at the All-Star Game
Several players during last night’s All-Star Game, including Mets P Matt Harvey and 3B David Wright, Orioles CF Adam Jones and Tigers P Max Scherzer, wore “incredibly garish orange footwear,” according to Ted Berg of USA TODAY. It appeared that every player “whose team wears partially orange uniform showed up for the All-Star Game in entirely orange shoes." Harvey said, “It seemed like everybody was wearing something pretty flashy tonight. I guess the theme of this year’s All-Star Game was the flashy cleats. I was talking to David (Wright) and asked him if he was going to wear his and he said, ‘Yeah. You’re not going to wear them during regular games so you might as well wear ‘em now while you can’” (USATODAY.com, 7/16). Fox' Tim McCarver said of Scherzer’s cleats, “I usually have golf balls that color so I can find them.” Fox' Joe Buck: “I think he got them from the same vendor as Adam Jones out there in centerfield” (“MLB All-Star Game,” Fox, 7/16).

COLOR COORDINATING: In DC, Amanda Comak noted while Nationals CF Bryce Harper "wore blue spikes in the Home Run Derby on Monday that had an orange reflective top with the skyline of New York City etched into them, he had a similar pair ... in his locker for Tuesday night’s game." They had a "red base" (WASHINGTON TIMES, 7/17).
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