Nationwide Assessing Earnhardt Jr. Sponsorship Danica Continues Sponsorships With Non-Profits Municipal Credit Union Signs With NFL Jets James, Carter Recount Turning Down Reebok FedEx Signs Multiyear NFL Extension Woods' Endorsement Deals Suffer From Layoff NFL Players Inc. Moves Ride-Share Deal To Lyft Marketplace Roundup Serena Williams Starring In New Intel Ad Allianz Out As PGA Tour Champions Event Sponsor
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SBD/July 16, 2013/Marketing and Sponsorship
Published July 16, 2013
OFF THE MAP: In Charlotte, Scott Fowler noted a Nike T-shirt that was available on the company's website proved to be "geographically challenged," as it included the NFL Panthers' logo, "but within the state of South Carolina." Nike since Friday "took down the shirt from the website." Fowler: "Someone working with or for Nike obviously isn't ... familiar with the geography of the Carolinas" (CHARLOTTE OBSERVER, 7/13).
ON THE MAT: VARIETY's Marc Graser reported Doritos will "serve as the presenting sponsor" of WWE's "SummerSlam" on Aug. 18. Financial terms of the deal were not disclosed. Doritos will use the event "to promote its Doritos Jacked line of chips on air and online." The company will "give away 'SummerSlam' viewing parties, hosted by WWE Legends Sgt. Slaughter and Ricky 'The Dragon' Steamboat, through a national promotion at Dollar General stores." The promotion "runs through July 21" (VARIETY.com, 7/14).