Twitter To Stream Live MLB, NHL Games Eagles Make Toyota First Auto Sponsor Since '08 White Sox Suspend, Fine Sale Over Uniform Debacle NASCAR Takes Control Of Digital Ad Sales Republic FC Announce Big Sponsorship Golfer "Beef" Johnston Signs Deal With Arby's Marketplace Roundup Odell Beckham Jr. To Release Sportswear Brand Northwestern Rolls Out Heisman Campaign For LB Large Crowd Expected In Cooperstown
SBD/July 16, 2013/Marketing and Sponsorship
Chevrolet Happy Cespedes Hit Truck Parked Beyond Citi Field Fence During HR Derby
Published July 16, 2013
HORSE POWER: In Michigan, Michael Wayland reported a new spot for the '14 Chevy Silverado titled "Her Horse" is scheduled to air tonight during Fox' broadcast of the MLB All-Star Game. The ad is the "first in a series of spots about the journeys men and women take with their Silverados." Additional spots will "join the rotation in August." This comes after a three-and-a-half minute ad for the Silverado aired last night during the Home Run Derby. The ad featured an "original song by Grammy-nominated recording artist Will Hoge." Chevrolet has been the Official Vehicle of MLB since '05 and is a "first-time sponsor of the Home Run Derby" (MLIVE.com, 7/14). Arkansas-based Martin-Wilbourn marketing firm's Brent Gambill wrote, "Nice to have the #HRDerby in the middle of the Chevy commercial." NBC News' Luke Russert wrote, "A candidate should use this song playing in the Chevy truck commercial for the '16 race."