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SBD/July 16, 2013/Marketing and Sponsorship
Chevrolet Happy Cespedes Hit Truck Parked Beyond Citi Field Fence During HR Derby
Published July 16, 2013
HORSE POWER: In Michigan, Michael Wayland reported a new spot for the '14 Chevy Silverado titled "Her Horse" is scheduled to air tonight during Fox' broadcast of the MLB All-Star Game. The ad is the "first in a series of spots about the journeys men and women take with their Silverados." Additional spots will "join the rotation in August." This comes after a three-and-a-half minute ad for the Silverado aired last night during the Home Run Derby. The ad featured an "original song by Grammy-nominated recording artist Will Hoge." Chevrolet has been the Official Vehicle of MLB since '05 and is a "first-time sponsor of the Home Run Derby" (MLIVE.com, 7/14). Arkansas-based Martin-Wilbourn marketing firm's Brent Gambill wrote, "Nice to have the #HRDerby in the middle of the Chevy commercial." NBC News' Luke Russert wrote, "A candidate should use this song playing in the Chevy truck commercial for the '16 race."