DeWalt Extends Sponsorship With Matt Kenseth Finishing Touches Being Put On Fort Bragg Field Yankees Experiencing Drop-Off In Star Power Coastal Carolina Reaps Benefits From CWS Victory Weekend Plans With MLB's Pat Courtney Boris Berian Officially Signs With New Balance Reds' Free Pizza Giveaway Falling Short Olympic Sponsors Worry About Rule 40 Tix For Ft. Bragg MLB Game Are Nontransferable Wimbledon Underdog Willis Could Cash In
SBD/July 16, 2013/Marketing and Sponsorship
Chevrolet Happy Cespedes Hit Truck Parked Beyond Citi Field Fence During HR Derby
Published July 16, 2013
HORSE POWER: In Michigan, Michael Wayland reported a new spot for the '14 Chevy Silverado titled "Her Horse" is scheduled to air tonight during Fox' broadcast of the MLB All-Star Game. The ad is the "first in a series of spots about the journeys men and women take with their Silverados." Additional spots will "join the rotation in August." This comes after a three-and-a-half minute ad for the Silverado aired last night during the Home Run Derby. The ad featured an "original song by Grammy-nominated recording artist Will Hoge." Chevrolet has been the Official Vehicle of MLB since '05 and is a "first-time sponsor of the Home Run Derby" (MLIVE.com, 7/14). Arkansas-based Martin-Wilbourn marketing firm's Brent Gambill wrote, "Nice to have the #HRDerby in the middle of the Chevy commercial." NBC News' Luke Russert wrote, "A candidate should use this song playing in the Chevy truck commercial for the '16 race."