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Marketing and Sponsorship

Adidas Suspends Sponsorship Deal With U.S. Sprinter Tyson Gay After Failed Drug Test

adidas today suspended its sponsorship deal with U.S. sprinter Tyson Gay after he "failed an out-of-competition dope test," according to REUTERS. An adidas spokesperson said, "We are shocked by these recent allegations, and even if we presume his innocence until proven otherwise, our contract with Tyson is currently suspended." Per the terms of its contract, adidas can end the sponsorship "if the athlete is found guilty of the possession or use of drugs or any other prohibited substance" (REUTERS, 7/15). Sprinter Asafa Powell also was named yesterday as one of five Jamaican track and field athletes who had recently failed a drug test. Li Ning, which sponsors Powell, "was not immediately available for comment" (DAILYMAIL.co.uk, 7/15). Puma sponsors the Jamaican track and field team "through a contract with the national association," but the company "declined to comment because it does not have individual contracts with any of the athletes involved." Puma does sponsor Gold Medal-winner Usain Bolt, but Bolt's manager "said he was not involved in the latest doping scandal" (TELEGRAPH.co.uk, 7/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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