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SBD/July 15, 2013/Marketing and Sponsorship
Motivational Speaker Eric Thomas Provides Soundtrack For New MLB "October" Ad
Published July 15, 2013
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OTHER NEW ADS SET TO DEBUT: A number of new creatives will debut around the Midsummer Classic tomorrow night. Fox during the fifth inning of the game will break a 90-second promotion for Fox Sports 1. There also will be new creative from MLB sponsors, including MasterCard's spot where battling mascots Mr. Met and the Philly Fanatic settle their disputatious ways for charity. Anheuser-Busch will break a spot that showcases, via time lapse video, the great times had by fans at ballparks across the country. The spot will air during the All-Star Game, but not again until the postseason. Other MLB corporate sponsors with new creative for All-Star week include Chevrolet airing a new Silverado ad, T-Mobile with ads for its new JUMP offering and Bank of America.