SBD/July 12, 2013/Marketing and Sponsorship

Buster Posey Leads List Of Best-Selling MLB Jerseys, While Puig Cracks Top 10

Giants C Buster Posey tops the list of best-selling jerseys since the start of the season on MLB.com, followed by Yankees P Mariano Rivera and Cardinals C Yadier Molina. The top 20 also features 18 players age 30 or younger (average age is 27.6) and five players -- Nationals CF Bryce Harper, Mets P Matt Harvey, Orioles 3B Manny Machado, Dodgers RF Yasiel Puig and Angels LF Mike Trout -- under 24. The only players on the list over the age of 30 are Rivera and Yankees SS Derek Jeter. Players representing 12 different clubs make up the top 20 (MLB).

BEST-SELLING MLB JERSEYS SINCE START OF '13 SEASON
RK
PLAYER
RK
PLAYER
1
Giants C Buster Posey
11
Dodgers P Hyun-Jin Ryu
2
Yankees P Mariano Rivera
12
Tigers 3B Miguel Cabrera
3
Cardinals C Yadier Molina
13
Red Sox 2B Dustin Pedroia
4
Mets 3B David Wright
14
Dodgers CF Matt Kemp
5
Mets P Matt Harvey
15
Dodgers P Clayton Kershaw
6
Nationals CF Bryce Harper
16
Giants P Sergio Romo
7
Yankees SS Derek Jeter
17
Pirates CF Andrew McCutchen
8
Orioles 3B Manny Machado
18
Rangers P Yu Darvish
9
Angels LF Mike Trout
19
Giants 3B Pablo Sandoval
10
Dodgers RF Yasiel Puig
20
Tigers P Justin Verlander

CATCHING ATTENTION NATIONWIDE: Comcast SportsNet Bay Area's Jim Kozimor asked if Posey topping the list makes his a "national icon." Kozimor: "I can see the Bay Area buying them. Are they buying it in Topeka?" CSNBayArea.com’s Andy Dolich said of Posey's jersey, "They're buying it in the Southeast and they're buying it nationally … because the Giants showed up winning two out of the last three World Series. Is that going to go down pretty quickly if the Giants fade away? Yes it will. It usually takes six months to a year for these numbers to ramp-up, and this is the beneficiary of what the Giants have done, although we have Puig moving up because he's just blown the doors off" ("Yahoo Sports Talk Live," Comcast SportsNet Bay Area, 7/11).
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