SBD/July 11, 2013/Marketing and Sponsorship

MLB Sponsor Pledges $1M To RBI Program If Side Is Struck Out In ASG's 2nd Inning

Head & Shoulders is donating $1 for every MLB strikeout this year
Third-year MLB sponsor Head & Shoulders is continuing its “Season of the Whiff” marketing campaign with a strikeout stunt during Tuesday’s MLB All-Star Game. As an in-game enhancement supporting its Head & Shoulders with Old Spice extension, the brand is offering a $1M donation to MLB’s RBI program if any pitcher strikes out the side during the second inning of the game. This has happened only twice -- Carl Hubbell famously whiffed five consecutive HOFers in '34, while Pedro Martinez struck out five of the six batters he faced in '99. Head & Shoulders throughout the '13 season is donating $1 to RBI for every MLB strikeout. Its baseball-themed TV ads this season feature Angels P C.J. Wilson and LF Josh Hamilton.
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