SBD/July 10, 2013/Marketing and Sponsorship

Thanks For The Memories: Yankees Sponsor AT&T Creates Site Around Rivera's Retirement

Rivera has said he plans to retire at the end of the MLB season
AT&T has launched a website dedicated to the forthcoming retirement of Yankees P and all-time saves leader Mariano Rivera. "My Favorite Mo-Ment," located at, allows fans to upload video, photo and text greetings to Rivera. The site has already received contributions from Baseball HOFer Rickey Henderson and former MLB player and manager Lou Piniella. An outgrowth of the telecom company's existing sponsorship of the Yankees, AT&T also will have a booth at Yankee Stadium where fans can record messages to be posted on the site. Toward the end of the regular season, content from the site will be shown to Rivera and fans on the stadium videoboard. Rivera intends to retire following the '13 season.
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