SBD/July 9, 2013/Marketing and Sponsorship

Toyota Signs Multiyear Deal To Title Sponsor Fall NHRA Event In Las Vegas

The NHRA signed Toyota to a multiyear title sponsorship of its fall event at Las Vegas Motor Speedway. The event, which will be called the Toyota Nationals, will be held Oct. 24-27. Toyota receives on-site visibility and commercial inventory in ESPN2's coverage of the event. It will take place a week prior to SEMA, one of the largest automotive trade events. Toyota National Manager of Motorsports & Engagement Marketing Keith Dahl in a statement said, “With the combination of the key round in the Countdown, the lead-in to SEMA the following week and the overall excitement of Las Vegas, the NHRA Toyota Nationals is a guaranteed winner.” Toyota has been involved with the NHRA since '02. It currently sponsors three Top Fuel teams and four Funny Car teams.
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