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SBD/July 9, 2013/Marketing and Sponsorship
Fox' Big-Budget Ad Promoting The Launch Of FS1 Described As Ethereal, Raucous
Published July 9, 2013
ANCHORS AWAY: Fox Sports created a video and posted it on YouTube welcoming former TSN anchors Dan O'Toole and Jay Onrait, who are joining FS1 ahead of the net's launch. The video shows the two hosts arriving to the Fox HQs in L.A. and leading a group of employees in the singing of "O Canada" (THE DAILY).