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SBD/July 8, 2013/Marketing and Sponsorship
Wimbledon Victory Sure To Increase Marketing Windfall For Murray; Adidas Renewal Underway
Published July 8, 2013
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ALREADY REAPING THE BENEFITS? In London, Simon Hart wrote there are “already signs of a step-change in earning potential.” A source said that negotiations “have begun" with adidas about renewing his five-year, $22.4M deal, which expires at the end of '14. His new contract is “likely to make him a global brand ambassador, joining an elite band" that includes Beckham, FC Barcelona F Lionel Messi and Bulls G Derrick Rose. Murray recently hired Globosport Founder Mahesh Bhupathi to work alongside XIX' Simon Fuller "in exploring commercial opportunities to capitalise on his on-court success.” A source said, “That’s Mahesh’s sole focus within the team so hopefully after Wimbledon, we’ll be able to start talking about new partners and new deals” (London TELEGRAPH, 7/7).
MEET THE PRESS: Murray is making the media rounds this morning, as he appeared on all three network morning shows and ESPN's live "SportsCenter." Murray wore adidas apparel for all three appearances, telling NBC's "Today" co-hosts that winning the championship was "amazing" and he "didn't want to let go" of the trophy. Murray: "It's been a lot of years since any Brits have won there, and I've been reminded of that most days of my life for the last five or six years. So to finally get to do it was great, and I just hope it's not that long again" ("Today," NBC, 7/8). ABC's Robin Roberts asked Murray, "How does it feel to be your country's hero?" Murray replied, "I don't really know, to be honest. I think that part of it hasn't quite sunk in. I realize I won Wimbledon yesterday but I think the magnitude of the win that hasn't really sunk in yet. ... I'm sure in the next couple of days when I get to see all of it and turn the TVs back on and watch the news I'll start to understand how big a deal it was" ("GMA," ABC, 7/8). More Murray: "There's just so much stress and nerves, so I'm glad it's over with" ("CBS This Morning," CBS, 7/8).