SBD/July 3, 2013/Marketing and Sponsorship

Wheels & Deals: Chevy To Title Sponsor NHRA Regular-Season Finale

The NHRA on Tuesday announced that Chevrolet will become the title sponsor of the U.S. Nationals race at Lucas Oil Raceway in Indianapolis. The Labor Day weekend event is one of the NHRA’s signature races and serves as the final event in the 18-race NHRA regular season. The NHRA receives 11 hours of coverage on ESPN2 for the event, and Chevrolet will get commercial inventory during the broadcast as well as on-site signage and display space at the venue. Mac Tools sponsored the race last year (Tripp Mickle, Staff Writer).

HELPING HAND: SPEEDTV.com's Marshall Pruett noted IndyCar driver AJ Allmendinger's continued participation in the series "will require outside assistance." Penske Racing President Tim Cindric said, "It's a difficult thing to continue without a sponsor to make happen. Would we like to keep going (with AJ)? Absolutely. Is it realistic without a sponsor? Probably not" (SPEEDTV.com, 7/2).

NOTES: Philadelphia-based Barbera's Autoland has agreed to become the title sponsor of the ARCA Racing Series race in Millville, N.J. It is the first partnership between New Jersey Motorsports Park and Barbera's Autoland (NJMP)....Faucet brand Moen will sponsor Cole Whitt's No. 44 Toyota Camry during Friday night's NASCAR Nationwide Series Subway Firecracker 250 at Daytona Int'l Speedway (TriStar Motorsports).
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