NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
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SBD/July 3, 2013/Marketing and Sponsorship
Wheels & Deals: Chevy To Title Sponsor NHRA Regular-Season Finale
Published July 3, 2013
HELPING HAND: SPEEDTV.com's Marshall Pruett noted IndyCar driver AJ Allmendinger's continued participation in the series "will require outside assistance." Penske Racing President Tim Cindric said, "It's a difficult thing to continue without a sponsor to make happen. Would we like to keep going (with AJ)? Absolutely. Is it realistic without a sponsor? Probably not" (SPEEDTV.com, 7/2).
NOTES: Philadelphia-based Barbera's Autoland has agreed to become the title sponsor of the ARCA Racing Series race in Millville, N.J. It is the first partnership between New Jersey Motorsports Park and Barbera's Autoland (NJMP)....Faucet brand Moen will sponsor Cole Whitt's No. 44 Toyota Camry during Friday night's NASCAR Nationwide Series Subway Firecracker 250 at Daytona Int'l Speedway (TriStar Motorsports).