IAF: ADs Happy With Realignment Results IAF: Colleges Need To Connect To Fans Better IAF: Improved Game-Day Experience A Must IAF: ADs Discuss Pressures Of The Job IAF: Playoff Committee Members Talk Process IAF: Emmert Says New Structure Possible Super Bowl Organizers Unveil Mass Transit Plan S.F. In The Red From America's Cup Las Vegas Aiming To Keep National Finals Rodeo Mohr Roasts Patrick, Others At NASCAR Banquet
SBD/July 3, 2013/Events and Attractions
IndyCar Returns To Pocono This Weekend, Giving Drivers, Fans Nostalgic Feeling
Published July 3, 2013
THAT'S THE TICKET: Indianapolis Motor Speedway officials said that they have “seen no adverse sales impact from a risky move to raise ticket prices for the 2014 Indianapolis 500 by about 15 percent -- the first price increase in almost a decade.” IMS COO Doug Boles said that ticket renewals are “actually up 1 percent or so over this same time a year ago.” In Indianapolis, Anthony Schoettle notes IMS officials “expect another attendance increase” next year. The track “hadn’t enacted a ticket increase" for the Indianapolis 500 since '04. Boles said, “We looked at the demand and we saw on eBay that our $150 tickets were selling for between $350 and $550” (INDIANAPOLIS BUSINESS JOURNAL, 7/1 issue).