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SBD/July 3, 2013/Events and Attractions
IndyCar Returns To Pocono This Weekend, Giving Drivers, Fans Nostalgic Feeling
Published July 3, 2013
THAT'S THE TICKET: Indianapolis Motor Speedway officials said that they have “seen no adverse sales impact from a risky move to raise ticket prices for the 2014 Indianapolis 500 by about 15 percent -- the first price increase in almost a decade.” IMS COO Doug Boles said that ticket renewals are “actually up 1 percent or so over this same time a year ago.” In Indianapolis, Anthony Schoettle notes IMS officials “expect another attendance increase” next year. The track “hadn’t enacted a ticket increase" for the Indianapolis 500 since '04. Boles said, “We looked at the demand and we saw on eBay that our $150 tickets were selling for between $350 and $550” (INDIANAPOLIS BUSINESS JOURNAL, 7/1 issue).