SBD/July 2, 2013/Marketing and Sponsorship

EPL's Manchester United Gets Three-Year Deal For Official Mobile Partner In Thailand

EPL club Manchester United announced "a three-year sponsorship deal" with Thailand-based telecom firm True Corp., which will see the company's TrueMoveH "become the club's official mobile partner for Thailand," according to Adam Jupp of the MANCHESTER EVENING NEWS. TrueVisions, the group’s PPV TV operator, "will be the official MUTV broadcaster for the country." True Corp. will supply ManU-related content to its customers through 3G and 4G networks on its mobile devices. True Corp. "will also become an official associate match sponsor" for the Bangkok leg of ManU's preseason tour (MANCHESTER EVENING NEWS, 7/1).
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