SBD/July 2, 2013/Marketing and Sponsorship

Jared Allen Partners With Professional Bull Riders To Raise Money For Wounded Warriors

Vikings DE Jared Allen and the Professional Bull Riders yesterday announced a partnership to benefit Jared Allen's Homes for Wounded Warriors (H4WW), the charity he established in '09 to provide new handicap-accessible homes and remodels to wounded veterans who served in either Iraq or Afghanistan. The PBR-Allen project officially kicks off with the PBR Built Ford Tough Series Express Employment Professional Classic on Aug. 16-17 at BOK Center in Tulsa. Allen has worked with the PBR since '12 as the owner of three bulls. The PBR and Allen will promote and produce several bull riding events as well as offer branded merchandise. Plush bulls representing Allen's H4WW PBR stock, T-shirts and hats will be part of the line which launches this fall in conjunction with the resumption of the '13 Built Ford Tough Series (PBR).  Allen said of TV spot for the effort, "There's 10 seconds right there where the announcer's talking about the foundation. There's 10 seconds where it's on someone's mind. Just putting it on the TV is going to be huge for us." The AP's Jon Krawczynski noted the foundation has a "goal of building three to five houses this year, but Allen hopes that this new partnership will increase that number to five to 10 next year" (AP, 7/1).
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