SBD/July 1, 2013/Marketing and Sponsorship

Marketplace Roundup

App State's new uniforms will feature five different combinations
Appalachian State Univ. on Thursday unveiled new Nike football uniforms that feature five combinations: black jerseys/black pants; white jerseys/white pants; black jerseys/white pants; white jerseys/black pants; and an alternate grey jersey with black pants. The grey alternate jerseys will be auctioned to fans following the season (ASU).'s Jerry Hinnen wrote of the uniforms, "Perhaps the most interesting wrinkle is the move toward a matte-finish helmet and the use of the classic 'Yosef' logo (corncob pipe and all) on an alternate helmet" (, 6/28).

BIG 3-PEAT? In Miami, Barry Jackson noted Heat President Pat Riley "has a trademark on the term three-peat, which he and a business partner secured before the Lakers fell short of doing it" in '89. Riley said “it might be a little bit presumptuous to put it out there” for next season. Riley: “I’m not sure the Heat wants to use that as a trademark. We haven’t talked about it. I’m not using this as a platform to become a brand and make money off it” (MIAMI HERALD, 6/30).'s Liz Claman noted Riley "works to raise money through a variety of charitable efforts" and "gets a portion of the proceeds when 'three-peat’' is used on apparel and for other marketing purposes, including when the term is on mugs, plates, posters and bumper stickers." Riley "could combine that savvy business move" of trademarking the term "with a stellar NBA season to further benefit those in need" (, 6/28).

WHO'LL STOP THE RAIN: The NHL has signed a sponsorship deal that makes Anco Wipers the official wiper blade of the league. Terms were not disclosed. The league’s deal was signed with Anco parent company Federal-Mogul Corp. Anco will sponsor several events throughout the ’13-14 season and will be featured in broadcast, online and social media campaigns (Christopher Botta, Staff Writer).
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