SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/July 1, 2013/Marketing and Sponsorship
Published July 1, 2013
BIG 3-PEAT? In Miami, Barry Jackson noted Heat President Pat Riley "has a trademark on the term three-peat, which he and a business partner secured before the Lakers fell short of doing it" in '89. Riley said “it might be a little bit presumptuous to put it out there” for next season. Riley: “I’m not sure the Heat wants to use that as a trademark. We haven’t talked about it. I’m not using this as a platform to become a brand and make money off it” (MIAMI HERALD, 6/30). FOXSPORTS.com's Liz Claman noted Riley "works to raise money through a variety of charitable efforts" and "gets a portion of the proceeds when 'three-peat’' is used on apparel and for other marketing purposes, including when the term is on mugs, plates, posters and bumper stickers." Riley "could combine that savvy business move" of trademarking the term "with a stellar NBA season to further benefit those in need" (FOXSPORTS.com, 6/28).
WHO'LL STOP THE RAIN: The NHL has signed a sponsorship deal that makes Anco Wipers the official wiper blade of the league. Terms were not disclosed. The league’s deal was signed with Anco parent company Federal-Mogul Corp. Anco will sponsor several events throughout the ’13-14 season and will be featured in broadcast, online and social media campaigns (Christopher Botta, Staff Writer).