Sources: Sprint Shelves NASCAR "Experience" Luck Reiterates Stance On Likeness Compensation Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Rice Univ. Upgrading Football Stadium Marketplace Roundup WVU Looking For Luck's Replacement Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement
SBD/July 1, 2013/Marketing and Sponsorship
Published July 1, 2013
BIG 3-PEAT? In Miami, Barry Jackson noted Heat President Pat Riley "has a trademark on the term three-peat, which he and a business partner secured before the Lakers fell short of doing it" in '89. Riley said “it might be a little bit presumptuous to put it out there” for next season. Riley: “I’m not sure the Heat wants to use that as a trademark. We haven’t talked about it. I’m not using this as a platform to become a brand and make money off it” (MIAMI HERALD, 6/30). FOXSPORTS.com's Liz Claman noted Riley "works to raise money through a variety of charitable efforts" and "gets a portion of the proceeds when 'three-peat’' is used on apparel and for other marketing purposes, including when the term is on mugs, plates, posters and bumper stickers." Riley "could combine that savvy business move" of trademarking the term "with a stellar NBA season to further benefit those in need" (FOXSPORTS.com, 6/28).
WHO'LL STOP THE RAIN: The NHL has signed a sponsorship deal that makes Anco Wipers the official wiper blade of the league. Terms were not disclosed. The league’s deal was signed with Anco parent company Federal-Mogul Corp. Anco will sponsor several events throughout the ’13-14 season and will be featured in broadcast, online and social media campaigns (Christopher Botta, Staff Writer).