Menu
Marketing and Sponsorship

Cover Boys: EA Sports Selects Chicharito For "FIFA 14"; Brodeur Makes "NHL 14"

EA Sports on Friday announced that it has signed EPL club Manchester United F Javier "Chicharito" Hernandez to a multiyear endorsement deal that will see him make his debut on the cover of "FIFA 14" in Mexico, and on one of two covers in the U.S. Hernandez will appear wearing the Mexican national team home kit alongside La Liga club FC Barcelona F Lionel Messi. Fans in the U.S. also will have the option to choose the global cover featuring an image of Messi. The deal will see Hernandez become an EA Sports football ambassador. He will be the focal point of marketing and ad campaigns in Mexico and North America. Meanwhile, EA on Friday also announced that Devils G Martin Brodeur was selected by fans as the EA Sports "NHL 14" cover athlete. Brodeur defeated Blue Jackets G Sergei Bobrovsky to claim the cover. The cover will be the first to feature a goalie since former NHLer John Vanbiesbrouck appeared on the '97 edition. Fans cast more than 22 million votes in the second annual cover athlete campaign (EA Sports).

ADDITIONAL SECTIONS
PODCASTS

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/07/01/Marketing-and-Sponsorship/EA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/07/01/Marketing-and-Sponsorship/EA.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.