SBD/July 1, 2013/Colleges

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  • Michigan Moving To Dynamic Pricing For Single-Game Football Tickets

    The Univ. of Michigan will "move to dynamic pricing for its single-game football tickets sales this fall, a move that could result in elevated costs for attending more home games," according to Kyle Austin of ANNARBOR.com. UM said that a computer program will be "implemented to determine prices based on their current market value." Also to be taken into account are "team performance, visiting team performance, weather, inventory and more." Ticket prices will "change over time, but will not move below their original $65 face value." Season-ticket prices will "not be subject to the system." UM is "one of the first college sports programs to adopt the model" (ANNARBOR.com, 6/28). ESPN.com's Michael Rothstein wrote while UM "won't be the first school to move toward a dynamic ticketing model, it might be the most high profile." Cal started using QCue -- the "same company Michigan hired -- last season." So has Georgetown basketball. South Florida and Washington "have used another dynamic ticketing company, Digonex, to experiment." UM CMO Hunter Lochmann said, "Dynamic pricing is a practice that has been widely used throughout the travel industry and is quickly becoming the standard across sports and entertainment organizations." Lochmann has "familiarity with this type of ticket pricing." Before UM he was Knicks VP/Marketing (ESPN.com, 6/28).

    '13 DYNAMIC TICKET PRICING FORECAST FOR UNIV. OF MICHIGAN
    OPPONENT
    SEASON-
    TICKET PRICE
    TICKET
    PACK PRICE
    EXPECTED INITIAL
    DYNAMIC PRICE (ENDZONE)*
    AVG. SECONDARY
    MARKET (ENDZONE)**
    Central Michigan
    $65
    $75
    $70
    $78
    Notre Dame
    $65
    N/A
    $195
    $328
    Akron
    $65
    $75
    $65
    $65
    Minnesota
    $65
    $75
    $85
    $85
    Indiana
    $65
    $75
    $85
    $130
    Nebraska
    $65
    $95
    $110
    $127
    Ohio State
    $65
    $95
    $175
    $269
     

    NOTES: * = Subject to change as the on-sale date nears based on market factors. The listed price was determined through quantitative and qualitative findings within UM Athletics and QCue. ** = Based off an aggregate number of secondary market ticketing sites. Current averages as of June 26.

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  • Prince George's County Judge Dismisses Portion Of Maryland's Lawsuit Against ACC

    Prince George's County Circuit Court Judge John Paul Davey "dismissed a small portion of Maryland’s suit against the Atlantic Coast Conference" over a potential exit fee on Friday and "put the rest on hold pending the resolution of a case in North Carolina," according to Jeff Barker of the Baltimore SUN. The decision was "a victory for the ACC, but not a complete one." Davey "accepted the ACC’s argument that the two cases should not proceed simultaneously because they were too similar to be treated independently." But he "left intact most of Maryland’s lawsuit that the ACC had hoped to dismiss." The ACC last November asked a North Carolina court to "declare that Maryland is subject to the full exit fee -- $52,266,342 -- for announcing it was leaving the conference." Maryland "countered with its own suit alleging that the exit fee is anti-competitive and should not be enforced." Maryland’s suit also said that the ACC is "improperly withholding shared conference revenues from the school." The conference in December "withheld a distribution of about $3 million owed to Maryland as what it called an 'offset' against the exit fee." Maryland had "not officially informed the ACC of its planned departure until this week." The school "argued in court that the ACC was wrong to withhold conference revenues since Maryland had not yet provided formal notice" (Baltimore SUN, 6/29).

    Print | Tags: Colleges, NCAA
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