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SBD/June 28, 2013/Franchises
Pirates Attendance Lower Than NL Rivals Despite Holding Best Record In MLB
Published June 28, 2013
TRUE FANS: In Miami, Chabeli Herrera notes the Marlins “come in last in average home game attendance with 17,262.” Still, attendance “might be diminishing, but true fans remain.” Marlins Senior VP/Marketing & Event Booking Sean Flynn said that “hardcore fans, particularly season-ticket holders, get rewarded.” A rewards program “lets fans accumulate points for participating in watch parties and social media interaction during games.” Those points “can be traded in for autographed merchandise, tickets to suites and to meet-and-greets with the players.” Cote: “A reward to the fans who stay for extra innings, for losses” (MIAMI HERALD, 6/28).