SBD/June 27, 2013/Media
More Than 70 Million Minutes Of NHL Playoffs Consumed Through NBC's Live Stream
NBC Sports generated more than 70 million minutes of consumption for its live streaming of the '13 NHL Stanley Cup Playoffs, offered digitally as part of an expanded TV Everywhere distribution. While mobile streaming of the playoffs was offered for the first time this year, the web-based streaming generated more than 47 million minutes of consumption, more than four times the comparable figure from a year ago. The Blackhawks-Bruins Stanley Cup Final, live streamed for the first time, represented nearly half of the 70 million total minutes. The triple OT Game 1 of the Final was the most-consumed individual game digitally with 8.9 million minutes.
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