SBD/June 27, 2013/Media

Yahoo Sports-NBC Sports Alliance Extend Lead In Monthly ComScore Rankings

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The Yahoo Sports-NBC Sports digital alliance in May continued to hold onto the No. 1 spot in the monthly comScore multi-platform reach rankings of U.S. sports site, boosting its lead over No. 2 ESPN from 5 million unique visitors in April to more than 8 million in May. But overall, the list essentially stayed the same as the prior month, with Bleacher Report-Turner Sports Network, FoxSports.com on MSN and the new Sporting News Media again rounding out the top 5. As also was the case in April, Perform Sports is erroneously listed as its own entity at No. 12 in addition to its proper slot at No. 5 as part of Sporting News Media with American City Business Journals (parent company of SportsBusiness Journal and THE DAILY). ESPN, as is custom, held a large lead in consumption metrics, posting an average of 101.4 minutes per user during the month, more than twice the 42.4 minutes per user for Yahoo-NBC, and 41.7 minutes per user for Fox.

RANK
SITE
UNIQUES (000)
1
Yahoo Sports-NBC Sports Network*
56,305
2
ESPN
47,865
3
Bleacher Report-Turner Sports Network**
33,985
4
FoxSports.com on MSN
33,173
5
Sporting News Media/Perform Sports
27,035
6
MLB
26,596
7
USA Today Sports Media Group***
24,582
8
SB Nation
19,335
9
CBS Sports
18,122
10
NFL Internet Group
13,527
11
Sports Illustrated sites
13,385
12
Perform Sports
12,210
13
Active.com sites
11,860
14
Stack Media
9,530
15
NHL Network
8,610
     

NOTES: * = Includes Rivals.com and ThePostGame.com. ** = Sites include NBA.com, PGA.com, NCAA.com and WNBA.com. *** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports and BNQT Media Group.

 

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