The Yahoo Sports-NBC Sports digital alliance in May continued to hold onto the No. 1 spot in the monthly comScore multi-platform reach rankings of U.S. sports site, boosting its lead over No. 2 ESPN from 5 million unique visitors in April to more than 8 million in May. But overall, the list essentially stayed the same as the prior month, with Bleacher Report-Turner Sports Network, FoxSports.com on MSN and the new Sporting News Media again rounding out the top 5. As also was the case in April, Perform Sports is erroneously listed as its own entity at No. 12 in addition to its proper slot at No. 5 as part of Sporting News Media with American City Business Journals (parent company of SportsBusiness Journal and THE DAILY). ESPN, as is custom, held a large lead in consumption metrics, posting an average of 101.4 minutes per user during the month, more than twice the 42.4 minutes per user for Yahoo-NBC, and 41.7 minutes per user for Fox.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1
|
Yahoo Sports-NBC Sports Network* |
56,305
|
|
2
|
ESPN |
47,865
|
|
3
|
Bleacher Report-Turner Sports Network** |
33,985
|
|
4
|
FoxSports.com on MSN |
33,173
|
|
5
|
Sporting News Media/Perform Sports |
27,035
|
|
6
|
MLB |
26,596
|
|
7
|
USA Today Sports Media Group*** |
24,582
|
|
8
|
SB Nation |
19,335
|
|
9
|
CBS Sports |
18,122
|
|
10
|
NFL Internet Group |
13,527
|
|
11
|
Sports Illustrated sites |
13,385
|
|
12
|
Perform Sports |
12,210
|
|
13
|
Active.com sites |
11,860
|
|
14
|
Stack Media |
9,530
|
|
15
|
NHL Network |
8,610
|
| |
|
|
NOTES: * = Includes Rivals.com and ThePostGame.com. ** = Sites include NBA.com, PGA.com, NCAA.com and WNBA.com. *** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports and BNQT Media Group.
