SBD/June 27, 2013/Marketing and Sponsorship
Panini Signs Trading Card Deals With 12 Top Prospects In Tonight's NBA Draft
Panini America has signed a dozen likely first-round picks in tonight's NBA Draft. New to the fold for the league’s exclusive trading-card rightsholder are potential No. 1 overall pick, Kentucky C Nerlens Noel, along with fellow top prospects Kansas G Ben McLemore, Georgetown F Otto Porter Jr. and Maryland C Alex Len. Also signing were Indiana G Victor Oladipo, UNLV F Anthony Bennett, Syracuse G Michael Carter-Williams, Michigan G Trey Burke, UCLA G Shabazz Muhammad, Indiana F Cody Zeller, Lehigh G C.J. McCollum and German G Dennis Schröder. All of the deals are for exclusive autographed trading cards and grant rights for Panini to use the players' names and images in marketing and packaging. The first rookie cards and autographs for the '13-14 NBA Draft class will be Panini’s NBA Hoops product, which carries a $1.99 price and will be at retail in October.
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