Big 12 Memo Sheds Light On Decision To Not Expand AAC Eyes "Power Six" Conference Moniker Big 12 Presidents Opt Against Expansion Big 12 Decision Angers Prospective Schools OSU Examines Dip In Attendance At Boone Pickens Florida-LSU Rescheduled For November Delany Stresses Importance Of East Coast Big 12 To Vote On Expansion Next Week Purdue Projects '17 Athletic Department Revenue Northwestern's Player Restrictions Ruled Unlawful
SBD/June 27, 2013/Colleges
Arizona State Univ. Launches Billboard Campaign Near In-State Rival's Stadium
Published June 27, 2013
RUNNING WITH THE DEVILS: In Phoenix, Doug Haller reports ASU’s on-field success last season “has resulted in a strong push in off-season season-ticket renewals and sales.” ASU officials said that the school has seen a 93% renewal rate from last year’s season-ticket holders, "which is a significant bump" from the previous year when they had just a 78% renewal rate. ASU does not release season-ticket numbers, but officials “expect to see an increase in home attendance this season.” The school last year “averaged 56,835 fans over six games at Sun Devil Stadium," which seats 71,706. That figure "ranked fifth in the Pac-12 in home attendance.” Several factors "likely have contributed to the increased interest,” including on-field success, customer service and the home schedule. ASU has “worked with the Disney Institute to help improve its game-day experience" (ARIZONA REPUBLIC, 6/27).