Arizona State Earns Record Revenue For FY '16 Ohio State AD Smith Talks New CFP Role Auburn Makes $15M Profit In FY '16 Indiana In The Black For 11th Straight Year Gonzaga Basketball Tickets Are Hot Commodity Fresno State Struggles With Season Tickets UNLV Athletics Facing Nearly $5M Shortfall Who Is The Favorite For Tennessee AD Role? USC, UCLA Competing With Two NFL Teams Big 12 To Withhold 25% Of Future Revenue To Baylor
SBD/June 27, 2013/Colleges
Arizona State Univ. Launches Billboard Campaign Near In-State Rival's Stadium
Published June 27, 2013
RUNNING WITH THE DEVILS: In Phoenix, Doug Haller reports ASU’s on-field success last season “has resulted in a strong push in off-season season-ticket renewals and sales.” ASU officials said that the school has seen a 93% renewal rate from last year’s season-ticket holders, "which is a significant bump" from the previous year when they had just a 78% renewal rate. ASU does not release season-ticket numbers, but officials “expect to see an increase in home attendance this season.” The school last year “averaged 56,835 fans over six games at Sun Devil Stadium," which seats 71,706. That figure "ranked fifth in the Pac-12 in home attendance.” Several factors "likely have contributed to the increased interest,” including on-field success, customer service and the home schedule. ASU has “worked with the Disney Institute to help improve its game-day experience" (ARIZONA REPUBLIC, 6/27).