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AAC Commissioner Mike Aresco Discusses Choosing Conference Name, New TV Deals
Published June 27, 2013
CROSSTOWN TRAFFIC: In Hartford, John Altavilla notes the '14 AAC women's basketball tournament will be held at the Mohegan Sun Arena in Uncasville, Conn., and the conference "will have the option to return there" in '15. The old Big East women's tourney was held at XL Center in Hartford, and the move means it “could be difficult for the capital city to get it back." However, XL Center officials "insist that they will try.” Mohegan Sun Resort & Casino CEO Mitchell Etess would not say what specific financial incentives were offered to the AAC, but the casino's operating company will assist the AAC “in promotion with its multimillion-dollar advertising and marketing initiatives, and the opportunities for corporate signs during the tournament will also bring in money” for the conference. The effort of the XL Center to “retain the tournament was hampered by the timing of the shift in management to Global Spectrum, which was awarded control of the building and of Rentschler Field in February.” XL Center GM Chris Lawrence, who will manage the venue for Global Spectrum, said, "When the contract comes around again we'll certainly be as aggressive as we possibly can to bring the women and the men" (HARTFORD COURANT, 6/27).