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From ’92-'08, ANNIKA SORENSTAM cemented her legacy on the golf course, piling up 72 LPGA Tour wins and 10 major championships in a HOF career. But in ’08, Sorenstam had a different legacy she wanted to build -- one based in business. Stepping away from competitive golf at the age of 38, Sorenstam launched brand ANNIKA, which led to the creation of a training academy, course design business, financial group and Cutter & Buck clothing line. Now, Sorenstam is set to make her NBC broadcast booth debut as an analyst for the U.S. Women’s Open this weekend. With all she has going on, she says it is the busiest time of her life. But she added, "When you enjoy doing something, you don’t really think of it as work." Sorenstam recently spoke with THE DAILY about how IBM and GE influenced her business acumen, the growth challenges facing women’s golf, and what she might be throwing on her backyard grill this weekend.
What women’s golf needs more of…
What we need is exposure. We need to be on national TV on a regular basis. There are some great players, and I think sometimes they don’t get the attention they deserve. These ladies work really hard and contribute a lot to their communities, but sometimes I don’t think it comes across. On the women’s side for sure, it’s about exposure and getting to know the players, because if you don’t know them, you don’t see them.
Best advice I've ever received…
I’ve been able to use a lot of my golf experience in business. The patience, the work ethic is very similar. But I admire a lot of business men. (Former GE CEO) JACK WELCH, I’ve read his book, he’s been very successful. Some of the leaders in IBM -- my dad worked for them -- they stick to the values and the morals. We have a business promise, and we try to deliver to that all the time. I think that’s the key. I mean, who in their right mind would start a business in 2008, which is what I did. Believing in those principles, I think we’ve been able to sustain our business through those ups and downs.
Smartphone of choice…
I have an iPhone. I guess I’m an Apple person, which my dad didn’t like very much being with IBM. It was a PC growing up. He sent me to computer schools, they taught me how to write programs -- in the early 80s, that’s what you did, you wrote them. That’s obviously unheard of now. I love the simplicity, I love taking photos. My iPhone, my iPad and my MacBook is what I use a lot.
Technology that has changed my work life…
Social media in general. Twitter, Facebook, Instagram, Pinterest, the list goes on. We use that all the time to share with the fans what I’m up to business-wise or personally. Share golf tips, it’s a great informational tool to share. I love following people’s news because I think we’re in this informational age where we want news all the time.
Latest music download…
I like COLDPLAY, but my latest thing that I downloaded was probably from TRAIN, one of their songs, possibly MAROON 5. Another app I use a lot is Pandora. I hook it up to our house speakers and will have it playing throughout the day. I guess like easy listening, modern music. I do love the '80s as well, but that’s probably what I listen to the most.
What ya got cooking…
I really don’t go out unless I have to. I actually love to cook, so we spend a lot of our nights at home together with my husband, we have friends over. So we don’t really go out. I love seafood and vegetables and grilling. Yesterday we had some portabella mushrooms that I grilled. I like a good cheese and a glass of wine. Once in a while I’ll have a little pie that I make.
EPL club Liverpool named Volvo Ocean Race Commercial Partnerships Head SHARON TUFF Global Partnership Sales Head (Liverpool)....The MLS Timbers named Portland-based design firm Downstream Dir of Strategic Sports Accounts TODD SPEAR VP/Corporate Partnerships. Spear from '05-08 oversaw premium seat sales for the Trailblazers (Christopher Botta, Staff Writer)....The Univ. of Missouri promoted T.J. LEON to Assistant AD for Development (Missouri)....Carroll College named BENNETT MACINTYRE Associate AD & Saints Athletic Association Exec Dir (MONTANA STANDARD, 6/21).
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The WALL STREET JOURNAL's Esterl & Lublin report Heat Owner MICKY ARISON is "stepping down" as CEO of cruise-ship company Carnival after three decades at the helm. Arison will "remain chairman but be replaced as CEO next month by ARNOLD DONALD, who has been on Carnival's board for 12 years." Carnival "appears headed for its third straight year of lower profits" (WALL STREET JOURNAL, 6/26). In Ft. Lauderdale, Arlene Satchell notes Arison seemed to indicate he "wasn't headed for retirement any time soon." He said, "I'm not going anywhere. I will remain chairman, and my plan is to continue in that role for the foreseeable future." The move is effective July 3 (South Florida SUN-SENTINEL, 6/26). In Miami, Hannah Sampson notes while "plenty has happened during the last couple years under his watch -- a deadly shipwreck, disabling fire, a series of technical glitches -- the limelight averse Arison has drawn criticism for making more public appearances at basketball games than cruise line crises" (MIAMI HERALD, 6/26).
BEHIND THE MUSIC: ESPN's Tony Kornheiser said JAY-Z "is getting by far the better" part of the deal in which Thunder F KEVIN DURANT signed with the rapper's Roc Nation Sports for represenation. Kornheiser: "He just declared himself as an agent. He's a novice as an agent and he just picked up the second- or third-best basketball player in the world. I don't really know what Jay-Z can do for Kevin Durant. ... Get him tickets to BEYONCE concerts?" ESPN's Michael Wilbon noted Jay-Z can "set him up in the music industry." Durant, who has a music studio in his house, has "further interests outside of basketball, and this is a primary one" ("PTI," ESPN, 6/25).
CHARITY STRIPE: Cowboys Exec VP/Brand Management CHARLOTTE JONES ANDERSON “has big plans to help the Salvation Army celebrate its 125th anniversary” in the Dallas-Ft. Worth area. The celebration “will be launched at the Salvation Army’s 2013 annual Doing the Most Good Luncheon on Nov. 15 and run through the end of the year” (DALLAS MORNING NEWS, 6/26)....Yankees 2B ROBINSON CANO celebrated his RC24 Foundation's work with The Dream Project on Monday night by hosting a "fund-raiser and domino tournament at JAY-Z's 40/40 club." Guests who "helped raise more than $545,000" included Yankees P CC SABATHIA, Yankees SS JAYSON NIX and Thunder F KEVIN DURANT (N.Y. POST, 6/26).
NAMES: Former NFL Panthers President MARK RICHARDSON this month bought a 50% stake in Charlotte's Thunder Road Marathon (BIZJOURNALS.com, 6/25)....HBO Films yesterday announced boxing HOFer MIKE TYSON's one-man show "UNDISPUTED TRUTH" is "getting the TV treatment." SPIKE LEE will direct the stage show in July, "with a premiere eyed for later in the year" (HOLLYWOODREPORTER.com, 6/25)….Fourteen artifacts from Padres investor PETER O’MALLEY’s collection will be featured in a special exhibition called “Baseball in Japan and the O’Malley Family: A Lasting Friendship” at the Baseball HOF and Museum in Tokyo from June 29-July 15 (THE DAILY)….Chiefs OL BRANDEN ALBERT “announced a T-shirt design content to promote art and creativity as a positive outlet for youths" in Rochester and K.C. Three finalists from each group “will be selected to team up with mentors trained in graphic design to refine their creations and present a final contest design” (ROCHESTER DEMOCRAT & CHRONICLE, 6/26).