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Marketing and Sponsorship

Tom Watson Signs Deal With Transamerica As He Moves To WMG For Marketing

Wasserman Media Golf wasted little time after signing eight-time major winner Tom Watson to represent his sales and marketing in striking its first deal. The agency has secured a sponsorship from Transamerica, and Watson beginning today at the Champions Tour Constellation Senior Players Championship will be wearing the company's mark on his right sleeve. He already has deals with Ralph Lauren Polo for apparel, Greenbrier on his left sleeve, MasterCard on the side of his hat and Adams Golf on the front of the hat, as well as a watch deal with Rolex. While Wasserman Golf will seek endorsement and marketing opportunities for Watson, Assured Management Company’s Steve Glassman will continue to serve as Watson’s agent. CAA Golf previously handled Watson’s marketing before he moved to Wasserman. Golf Division President Malcolm Turner, Exec VP Barry Hyde and Vice Chair Arn Tellem worked on the Watson deal for Wasserman. Wasserman’s Brad Buffoni is credited with bringing in Transamerica, whose lineup of golfers includes Zach Johnson, Kyle Stanley and Azahara Muñoz.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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