SBD/June 26, 2013/Marketing and Sponsorship

Tom Watson Signs Deal With Transamerica As He Moves To WMG For Marketing

Watson's marketing was handled by CAA Golf prior to his recent WMG deal
Wasserman Media Golf wasted little time after signing eight-time major winner Tom Watson to represent his sales and marketing in striking its first deal. The agency has secured a sponsorship from Transamerica, and Watson beginning today at the Champions Tour Constellation Senior Players Championship will be wearing the company's mark on his right sleeve. He already has deals with Ralph Lauren Polo for apparel, Greenbrier on his left sleeve, MasterCard on the side of his hat and Adams Golf on the front of the hat, as well as a watch deal with Rolex. While Wasserman Golf will seek endorsement and marketing opportunities for Watson, Assured Management Company’s Steve Glassman will continue to serve as Watson’s agent. CAA Golf previously handled Watson’s marketing before he moved to Wasserman. Golf Division President Malcolm Turner, Exec VP Barry Hyde and Vice Chair Arn Tellem worked on the Watson deal for Wasserman. Wasserman’s Brad Buffoni is credited with bringing in Transamerica, whose lineup of golfers includes Zach Johnson, Kyle Stanley and Azahara Muñoz.
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