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SBD/June 26, 2013/Marketing and Sponsorship
LeBron's Marketing Approach Leans Toward Calculated Partnerships, Not Endorsements
Published June 26, 2013
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WRITTEN IN INK: A Washington Post column yesterday questioned whether the Wizards should sign G John Wall to a max contract in part because of several large tattoos Wall has recently gotten. ESPN's Michael Wilbon said, "If we're going to talk about tattoos and related to max contracts, I got one thing to say: LeBron James. Not only in terms of marketing, in case Mr. Wall is worried about that, because LeBron James at $42 million is making more off the court than anybody. ... Tattoos have no relevance to performance or marketability" ("PTI," ESPN, 6/25). ESPN's Bomani Jones said, "Keeping John Wall's body free of tattoos was less about the team and more about marketing dollars on an echelon that he won't be able to get" ("Around The Horn," ESPN, 6/25).