Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/June 26, 2013/Marketing and Sponsorship
Great White: Wimbledon Officials Call For Federer To Change Orange-Soled Shoes
Published June 26, 2013
FORTNIGHT CATWALK: In London, Bibby Sowray noted English fashion designer Stella McCartney is "kitting out three of Wimbledon's biggest talents" in Laura Robson, Caroline Wozniacki and Maria Kirilenko. All three will "wear her new 'Barricade' range for Adidas throughout the competition." McCartney said, "Tennis is really one of the sport disciplines that I design that can really house feminine styles with high performance. We achieve this in our use of colour and cut as well as using all the latest technology" (London TELEGRAPH, 6/25).