Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY
SBD/June 26, 2013/Marketing and Sponsorship
Great White: Wimbledon Officials Call For Federer To Change Orange-Soled Shoes
Published June 26, 2013
FORTNIGHT CATWALK: In London, Bibby Sowray noted English fashion designer Stella McCartney is "kitting out three of Wimbledon's biggest talents" in Laura Robson, Caroline Wozniacki and Maria Kirilenko. All three will "wear her new 'Barricade' range for Adidas throughout the competition." McCartney said, "Tennis is really one of the sport disciplines that I design that can really house feminine styles with high performance. We achieve this in our use of colour and cut as well as using all the latest technology" (London TELEGRAPH, 6/25).