SBD/June 25, 2013/Media

NBA Digital Sees New Traffic Records During Finals On NBA.com, NBA Mobile

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NBA Digital said it generated new traffic records for the league web site during the '13 Finals. NBA.com generated 646 million page views during the Heat-Spurs series, up 57% compared to last year, and 434 million video streams, up 120% from a year ago. Similarly, NBA Mobile garnered 138 million page views, up 91%, and 4.5 million video streams, up 126%. On Twitter, the Finals generated 26.7 million tweets and nearly 300 trending topics, and each of the seven games represented the most commented-upon TV program of the night. Game 7 in particular accounted for 86% of all tweets related to TV programming and 70 trending topics.
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