Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15 Marketplace Roundup Ovechkin Signs With Fanatics Authentic Kingsford Charcoal Bags To Feature O'Bannon Freddie Jacobson Debuting Three Microbrews
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SBD/June 25, 2013/Marketing and Sponsorship
Published June 25, 2013
THE OLD COLLEGE TRY: ESPN’s John Saunders said of the Ed O’Bannon v. NCAA lawsuit, “The NCAA has stood firm, saying paying players from the money they generate would ruin college athletics. But room, board, books and tuition are hard to reconcile against the billions of dollars the NCAA hauls in. That’s where they may be in trouble. There are laws in every walk of life that protect workers from being exploited and even if you don’t think that applies here, you can’t argue someone’s doing all the work and someone else is getting all the money” (“The Sports Reporters,” ESPN, 6/23).
MYSTIC PIZZA: Louisville-based Papa John’s on Saturday began offering limited-edition pizza boxes recognizing the Univ. of Louisville’s ‘13 NCAA men’s basketball championship. Red boxes featuring UL's cardinal mascot are available at select Papa John’s restaurants in the Louisville area (Papa John's).