SBD/June 25, 2013/Marketing and Sponsorship

Marketplace Roundup

Sony announced that tennis player Anne Keothavong during her matches at Wimbledon will wear microsized advertisements the company has dubbed microtising. Keothavong will be wearing microscopic ads on her fingernails, the hem of her skirt, shoelaces and equipment, which Sony says will be visible in its 4K Ultra HD format. The microtising campaign will last for the duration of Keothavong’s run in the tournament, with the company hoping to replicate the campaign at future sporting events filmed in the format (Sony).

THE OLD COLLEGE TRY: ESPN’s John Saunders said of the Ed O’Bannon v. NCAA lawsuit, “The NCAA has stood firm, saying paying players from the money they generate would ruin college athletics. But room, board, books and tuition are hard to reconcile against the billions of dollars the NCAA hauls in. That’s where they may be in trouble. There are laws in every walk of life that protect workers from being exploited and even if you don’t think that applies here, you can’t argue someone’s doing all the work and someone else is getting all the money” (“The Sports Reporters,” ESPN, 6/23).

MYSTIC PIZZA: Louisville-based Papa John’s on Saturday began offering limited-edition pizza boxes recognizing the Univ. of Louisville’s ‘13 NCAA men’s basketball championship. Red boxes featuring UL's cardinal mascot are available at select Papa John’s restaurants in the Louisville area (Papa John's).
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