SBD/June 25, 2013/Marketing and Sponsorship

Brett Favre Invests In Pain Cream Company, Will Appear In Marketing Campaign

Backers of a new pain cream called Rx Pro said that they will “soon be launching a campaign" featuring former NFLer Brett Favre, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Favre said that he is "so sold on the stuff that he invested in World Health Industries, the Jackson, Miss., company that he said manufactures and markets Rx Pro." He recently “gushed about Rx Pro" during an interview on SiriusXM radio, saying that it "has given his body a new life." World Health Industries Sports Medicine Unit President Byron Barrett said that Rx Pro “contained no substances that are banned” by the NFL, though he declined to identify the ingredients. He added that he "believed it was FDA-approved." But FDA spokesperson Erica Jefferson said that she “could find no evidence that Rx Pro is an FDA-approved product.” She added that it was “possible the product was covered by rules governing over-the-counter external analgesics.” Walker noted the cream is “available only by prescription through World Health Industries' website.” The website claims that Rx Pro “fights inflammation, neuropathy and fibromyalgia.” Barrett, Favre, and his agent Bus Cook last month “formed 3 B Medical Group LLC in Mississippi.” Barrett said that Favre is “an officer of the company.” Cook is “the registered agent" (JSONLINE.com, 6/24). 
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