SBD/June 25, 2013/Marketing and Sponsorship

Alyssa Milano's Touch Clothing Line To Launch NASCAR Women's Apparel

NASCAR has been working with Milano’s Touch clothing line for a year
Actress Alyssa Milano last week announced that her Touch clothing line will launch NASCAR-branded women's apparel, and NASCAR will “begin selling her products next week on its website and it also will be available at the tracks on race weekends,” according to Bob Pockrass of SPORTING NEWS. The launch will feature “all female tops and the product line will include 10 drivers -- Kyle Busch, Dale Earnhardt Jr., Carl Edwards, Jeff Gordon, Jimmie Johnson, Kasey Kahne, Matt Kenseth, Brad Keselowski, Danica Patrick and Tony Stewart.” NASCAR VP/Licensing & Consumer Products Blake Davidson said that gear of 25 or 30 drivers "could eventually become available and by next spring, the products will be available in stores.” NASCAR has been “working with Milano’s company for a year.” She will be at next week's NASCAR Sprint Cup Series Coke Zero 400 “to help promote the launch.” Davidson said, “It’s product that is really, truly made for the female fan and it [is] more fashion oriented” (SPORTINGNEWS.com, 6/24).
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