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Mayweather-Alvarez Bringing Record Guarantees; PPV Sales Record In Sight?
Published June 25, 2013
MAGICAL MYSTERY TOUR: The AP’s Dennis Waszak Jr. noted fans “packed into Times Square” yesterday as Mayweather and Alvarez “kicked off an 11-city tour to officially announce and promote their title fight.” The tour includes stops in DC, Chicago, Miami and Mexico City, and is “jumpstarting the hype ahead of one of boxing's most anticipated bouts in recent memory.” Showtime Sports Exec VP & GM Stephen Espinoza said, "In every sport, there are certain rare occasions when you have the best fighting the best. The Super Bowl, Final Four, the college football national championship. Sept. 14 will be one of those occasions” (AP, 6/24).