Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/June 24, 2013/Media
Published June 24, 2013
BOWLING FOR SOUP: ESPN today announced a five-year media rights deal with the PBA, continuing a relationship that dates back to '79. Terms of the new deal have ESPN showing more hours (to 36 per year from 25.2), starting with the '13 World Series of Bowling. Former ESPN exec Len DeLuca of Len DeLuca & Associates served as the PBA's media advisor for this deal. ESPN says it was pleased with the performance during the inaugural season of the PBA League, which debuted in January and featured celebrity owners like Billie Jean King, Terrell Owens, Jerome Bettis and Chris Paul. ESPN has committed to carry the next season, which starts Jan. 5 (John Ourand, Staff Writer).
THE GRASS IS GREENER: REUTERS’ Keith Weir noted Wimbledon is “embracing new technology with an iPad app to appeal to a younger audience.” The app allows users to “navigate around the grounds via a photographic map, zooming in on specific courts to get updates on the state of play.” They also can “get alerts telling them how their favorite players are faring.” All England Club Commercial Dir Mick Desmond said, "If you can't come to Wimbledon, we want to try to make it the next best experience" (REUTERS, 6/21).