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SBD/June 24, 2013/Marketing and Sponsorship
CytoSport Ends Aaron Hernandez' Muscle Milk Deal Amid Murder Investigation
Published June 24, 2013
LOST ON THE WAY: ESPN’s Jemele Hill said the Hernandez investigation is "kind of an indictment" of the Patriots. Hill: "Here’s an organization that’s considered to be one of the class organizations in all of sports. They pride themselves on having guys on their team of very high character, and lately we’ve seen them take some gambles with Albert Haynesworth, with Chad Ochocinco." While those situations are "completely different" than the one surrounding Hernandez, people are "going to look back and say, ‘How come you didn’t see any of the warning signs?'" (“The Sports Reporters,” ESPN, 6/23). In Providence, Bill Reynolds wrote, "Can we have a moratorium on the so-called Patriot Way, the thinking that somehow the Pats are more concerned with character and doing things the right way than other NFL teams? ... This is not to say that the Aaron Hernandez situation by itself tarnished the brand. It is to say that the Patriots do not exist on some moral high ground. It is to say that they are an NFL franchise whose sole mission is to win football games, and sometimes they take chances that blow up on them" (PROVIDENCE JOURNAL, 6/22).