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SBD/June 24, 2013/Marketing and Sponsorship
Heat Merch Selling Quickly In Wake Of NBA Championship, Capping Busy Spring
Published June 24, 2013
KING DOM: ESPN.com's Darren Rovell reported the Heat's championship celebration Thursday night "provided quite the visibility for French winery Moët & Chandon." Not only was its Dom Perignon brand being "imbibed by the Heat party at the club, but its Moët Ice Imperial champagne was being spritzed in the locker room on television." However, that "wasn't free," as the company "paid to be the official champagne of the Heat's playoff run" (ESPN.com, 6/22).
FASHIONABLE FOOTWEAR: ESPN’s Rovell reported Nike this year issued more color variations of the LeBron X “than of the previous shoes,” with about 20 different colors. Rovell: “They’re obviously going to do more. They’re already doing a championship box of two pairs of shoes. I would expect with the LeBron XI's they're going to continue to do, every week of the basketball season, they'll do a different look, limited edition because people just don’t want the mass, one release a year” (“Outside The Lines,” ESPN, 6/21).