SBD/June 24, 2013/Events and Attractions

Super Steep? High Demand, N.Y. Novelty Expected To Drive Up SB XLVIII Ticket Prices

The NFL is "working on establishing prices for Super Bowl XLVIII on Feb. 2 at MetLife Stadium," and considering that "everything is more expensive in New York, the possibilities for Super Bowl tickets are frightening for the bank account," according to Gary Myers of the N.Y. DAILY NEWS. The NFL "does not put Super Bowl tickets up for general sale, making it a tough get for the average fan," but the league "has packages available online, and teams hold lotteries for their season-ticket holders." The majority of tickets for Super Bowl XLVII "had face values of $950 and $1,250," and prices "never go down." The league last year "held a general fan lottery for 500 tickets at the low, low price of $650 -- the cheapest seat in the Superdome -- and it says fans who then resold those tickets were able to fetch an average price of $2,615." The "healthy secondary market has convinced the NFL it has not overpriced the game or priced the average fan right out of the Super Bowl and into their living room." StubHub Head of U.S. Communications Alison Salcedo "expects a healthy market for Super Bowl XLVIII tickets." She said, "For football fans, the diehards, I don’t think the cold weather will make a dent. The novelty of the first Super Bowl in New York, a Super Bowl in cold weather, it puts together a recipe for something in high demand. It could be the highest demand Super Bowl we’ve ever seen." Myers noted the Giants’ and Jets’ allotment will be about 2,400 tickets per team." The host team normally "gets 5% of tickets," but the NFL "elected to add the 5% for the host team and the 1.2% for one non-participating team and give the Giants and Jets 6.2% of the tickets to split" (N.Y. DAILY NEWS, 6/23).
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