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Marketing and Sponsorship

Marketplace Roundup

Patriots TE Aaron Hernandez has not been ruled out as a suspect in a murder investigation, and FOXSPORTS.com's Ross Jones reported his endorsers have "let it be known" they are tracking the situation. CytoSport, the maker of Muscle Milk, "signed Hernandez before the start of the 2012 season," and currently "will not comment" on the matter. A company spokesperson said, "We will continue to monitor it closely." Hernandez also is endorsed by Puma, and a spokesperson said, "We are aware of the situation and have no comment at this time." Hernandez "just inked this deal in April and agreed to a two-year partnership" (FOXSPORTS.com, 6/20). Forbes' Darren Heitner wrote on his Twitter feed, "Pic of Aaron Hernandez in Boston Herald shows risk brands take in entering endorsement agreements."

RUNNING ON EMPTY
: SI.com's Tim Layden reported Silver Medal-winning U.S. runner Leo Manzano has "no sponsors at all" 10 months after "winning a truly historic medal while running under Nike sponsorship" at the '12 London Games. It is a "cliché that Olympians will automatically cash in on their Olympic success." Some do, but "many do not." Manzano's agent Ricky Rimms last fall "entered negotiations with Nike for a new deal for Manzano," but in November they "fell through." Simms said, "Unfortunately, the market is not strong at this moment and the best offer was not meeting his expectations" (SI.com, 6/20).

BEING HEARD: The AP reported Broncos QB Peyton Manning and ESPN's Kara Lawson are "taking part in a new commercial due out nationally this fall hoping to bring awareness to Alzheimer's disease and support the Pat Summitt Foundation's push to find a cure." Lawson "filmed her scenes in the Lady Vols' locker room on the Tennessee campus Monday, while Manning shot his portion Tuesday at Neyland Stadium in the locker room" (AP, 6/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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