Cheerios To Make Super Bowl Ad Debut Volkswagen Not Renewing DC United Shirt Deal USOC Teams Up With "Sesame Street" Bryant, Wade Unveil Latest Sneaker Offerings White Sox Sue Bekins Van Lines Marketplace Roundup Fox Sells Out Of Super Bowl XLVIII Inventory Adidas Unveils World Cup Ball Jaguars Name New Agency Of Record Kobe, Messi In New Turkish Airlines Ad
SBD/June 21, 2013/Marketing and Sponsorship
Published June 21, 2013
RUNNING ON EMPTY: SI.com's Tim Layden reported Silver Medal-winning U.S. runner Leo Manzano has "no sponsors at all" 10 months after "winning a truly historic medal while running under Nike sponsorship" at the '12 London Games. It is a "cliché that Olympians will automatically cash in on their Olympic success." Some do, but "many do not." Manzano's agent Ricky Rimms last fall "entered negotiations with Nike for a new deal for Manzano," but in November they "fell through." Simms said, "Unfortunately, the market is not strong at this moment and the best offer was not meeting his expectations" (SI.com, 6/20).
BEING HEARD: The AP reported Broncos QB Peyton Manning and ESPN's Kara Lawson are "taking part in a new commercial due out nationally this fall hoping to bring awareness to Alzheimer's disease and support the Pat Summitt Foundation's push to find a cure." Lawson "filmed her scenes in the Lady Vols' locker room on the Tennessee campus Monday, while Manning shot his portion Tuesday at Neyland Stadium in the locker room" (AP, 6/19).