Hendrick Motorsports Renewing AARP, MAC Tools MLB Stars Appear In New Sheraton Campaign OneTeam Collective Gets Stake In Whoop Vikings' Gas Deal At Heart Of Local Dispute Fox Sports To Make Strong Pitch At Upfront Cubs Players Dominate MLB Jersey Sales List Gronk Continues To Be Asset To NFL Telemundo Taps Anomaly For FIFA World Cup Logano Appears In Verizon Public Service Spot Circle K To Sponsor Kenseth For Six Races
Upcoming Conferences and Events
May 31 - Jun 1
SBD/June 21, 2013/Marketing and Sponsorship
Published June 21, 2013
RUNNING ON EMPTY: SI.com's Tim Layden reported Silver Medal-winning U.S. runner Leo Manzano has "no sponsors at all" 10 months after "winning a truly historic medal while running under Nike sponsorship" at the '12 London Games. It is a "cliché that Olympians will automatically cash in on their Olympic success." Some do, but "many do not." Manzano's agent Ricky Rimms last fall "entered negotiations with Nike for a new deal for Manzano," but in November they "fell through." Simms said, "Unfortunately, the market is not strong at this moment and the best offer was not meeting his expectations" (SI.com, 6/20).
BEING HEARD: The AP reported Broncos QB Peyton Manning and ESPN's Kara Lawson are "taking part in a new commercial due out nationally this fall hoping to bring awareness to Alzheimer's disease and support the Pat Summitt Foundation's push to find a cure." Lawson "filmed her scenes in the Lady Vols' locker room on the Tennessee campus Monday, while Manning shot his portion Tuesday at Neyland Stadium in the locker room" (AP, 6/19).