WME Nears Deal To Acquire IMG TSN, RDS Extend ESPN Agreement ESPN, Clinton Foundation Hosting Town Hall NBCSN To Air 230 Hours Of Sochi Games Alaska Airlines Inks Deal With Russell Wilson Emirates Increases European Tour Spend Super Bowl Ticket Demand At Record High A's Owner Prefers Coliseum Site For Ballpark Kohl Wants Additional Investors For Bucks
SBD/June 21, 2013/Classified AdvertisementsPrint All
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SportsBusiness Journal explores the nexus of sports and entertainment as brands look to make powerful and lasting connections with consumers. Brands searching for stronger ties to popular culture incorporate both industries into their marketing mix with the goal of tapping into consumer passions. The link is especially important at a time when content is king in many marketing initiatives. We’ll look at some of the latest and most effective ways brands are making this mix work.
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