World Cup Final Sets Soccer Record In U.S. Time Inc. Buys Companies That Will Form SI Play Seattle Market A Boon For Gametime App World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann
SBD/June 20, 2013/Media
CBS' McManus: Not Changing Strategy Amid Fox Sports 1 Launch
Published June 20, 2013
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HERE, THERE, EVERYWHERE: Baysinger noted with the “rise of online and mobile video, TV Everywhere is seen as a way for pay TV programmers to protect their property from being completely usurped.” NBC Sports Group Chair Mark Lazarus yesterday said, "The TV Everywhere aspect of our business, specifically around sports and live events, is an important part of protecting the pay TV ecosystem. All the distributors and all the programmers should be moving towards a way to protect the value of that system so we can continue to pay the rights and build our high-quality content." Lazarus also “discussed the prospects of the year-and-a-half old NBC Sports Network, which rebranded from Versus on Jan. 2, 2012.” He said, "We are two years into a five-year process. We've made more progress in some areas than I thought we would and we've made less progress in (other) areas." Meanwhile, Baysinger noted there have been “whispers that the National Football League will look to sell off a portion of its ‘Thursday Night Football’ slate, which is currently televised by the league-owned NFL Network.” But Lazarus said, "At this point the NFL has not come out with any plans of what they're going to do with those games. The scarcity of (NFL football) has been good for the marketplace" (MULTICHANNEL.com, 6/19).