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SBD/June 20, 2013/Media
FIFA May Ax 3D For '14 World Cup, Citing ESPN Dropping Its Channel
Published June 20, 2013
AT THE COPA, COPACABANA: ESPN will use Rio de Janeiro sailing club Clube dos Marimbas as its production HQs for the '14 World Cup. Over 280 original hours of coverage on ESPN's English-language nets will originate from the club, located on Copacabana Beach. ESPN will build two studios, one for ESPN Deportes and ESPN International programming, as well as a multi-purpose studio for ESPN's English-language U.S. nets. World Cup-branded shows will broadcast from the club throughout the month of the tournament (ESPN). ESPN Senior VP & Exec Producer Jed Drake said, "We selected this place because of the vista. I have never seen anything close to it for a backdrop for a host set." SI.com's Richard Deitsch wrote, "Given that international soccer is more popular four years later and the time zone works to ESPN advantage -- most of Brazil is one-hour ahead of the Eastern Time Zone in the U.S -- the ratings are going to increase" compared to the '10 World Cup. It also is ESPN's "final World Cup before Fox Sports takes over so ESPN staffers want to make this memorable." Drake: "I really think what we achieved in 2010 was a changing of the perception of the World Cup in this country. We know the level of ambition has to be higher because the expectation from our viewers was not that high the last time. Now, it is sky-high" (SI.com, 6/16).