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Marketing and Sponsorship

Marketplace Roundup

In Atlanta, D. Orlando Ledbetter reported Falcons WR Julio Jones on Friday went to California “to shoot a commercial for Under Armour” along with Texans RB Arian Foster. Jones said, “I haven’t seen the commercial yet. I don’t know when it comes out. We have to approve the commercial before it comes out” (ATLANTA JOURNAL-CONSTITUTION, 6/19).

TECH CONNECT: In Charlotte, Erik Spanberg reported the Bobcats signed a three-year deal with locally-based Technocom Business Systems “to become the NBA franchise’s technology provider.” Technocom Development Dir Chris Caggiano said that the agreement “begins this month.” Terms were not disclosed, but the company “will have its logo displayed on the electronic signs inside the seating bowl at Time Warner Cable Arena.” Other elements include “access for the company to VIP entertainment areas, a Technocom office center at the arena to display various products and tickets for Bobcats games, concerts and other events” (BIZJOURNALS.com, 6/17).

BAREFOOT IN THE PARK: Heat F Mike Miller made a three-pointer during Game 6 of the NBA Finals Tuesday night wearing only one shoe, and ESPN's Tony Kornheiser called the shot "money, because he's going to get a shoe deal." Kornheiser: "A shoe company is going to say, 'We make sneakers so good that Mike Miller can't throw them off.' And he's going to get a sock deal. The sock company is going to say, 'Mike Miller wears our socks, makes threes in our socks and nothing else.' This is big money for Mike Miller" ("PTI," ESPN, 6/19).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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