SBD/June 20, 2013/Marketing and Sponsorship

Marketplace Roundup

Julio Jones will appear in a new Under Armour ad with Arian Foster
In Atlanta, D. Orlando Ledbetter reported Falcons WR Julio Jones on Friday went to California “to shoot a commercial for Under Armour” along with Texans RB Arian Foster. Jones said, “I haven’t seen the commercial yet. I don’t know when it comes out. We have to approve the commercial before it comes out” (ATLANTA JOURNAL-CONSTITUTION, 6/19).

TECH CONNECT: In Charlotte, Erik Spanberg reported the Bobcats signed a three-year deal with locally-based Technocom Business Systems “to become the NBA franchise’s technology provider.” Technocom Development Dir Chris Caggiano said that the agreement “begins this month.” Terms were not disclosed, but the company “will have its logo displayed on the electronic signs inside the seating bowl at Time Warner Cable Arena.” Other elements include “access for the company to VIP entertainment areas, a Technocom office center at the arena to display various products and tickets for Bobcats games, concerts and other events” (BIZJOURNALS.com, 6/17).

BAREFOOT IN THE PARK: Heat F Mike Miller made a three-pointer during Game 6 of the NBA Finals Tuesday night wearing only one shoe, and ESPN's Tony Kornheiser called the shot "money, because he's going to get a shoe deal." Kornheiser: "A shoe company is going to say, 'We make sneakers so good that Mike Miller can't throw them off.' And he's going to get a sock deal. The sock company is going to say, 'Mike Miller wears our socks, makes threes in our socks and nothing else.' This is big money for Mike Miller" ("PTI," ESPN, 6/19).
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