Menu
Facilities

MLB Giants Unveil First-Of-Its-Kind Social Media Café At AT&T Park

The MLB Giants opened a social media café -- called @Café -- at AT&T Park on Monday. Located behind the centerfield bleachers, the first-of-its-kind social media HQs will serve as a gathering spot for fans who want to follow chatter about the team, players and all things Giants and MLB. Inside the space, fans will find a 12-foot-by-4-foot video wall displaying Giants social chatter, including trending Tweets, Instagram photos and results from Facebook polls and check-ins. Adjacent to the wall are two 50-inch LCD screens that will carry both batting practice and the game live. The café will include a full-service coffee and espresso bar, featuring Peet's Coffee and Tea (Giants). In S.F., Jeff Elder noted there also is a "phone-charging station" and "powerful wi-fi" in the café. Giants Social Media Dir Bryan Srabian said that the idea is to "let fans who follow the team on social media get a little face to face." He said, "Social media is huge for us. And this place gives it a home the fans can visit." Srabian's social media team uses a "Panda-sized touch-screen for surfing Tweetdeck, where they are ever watchful for the quips and pics from fans that the team can curate." The team "finds tweets to retweet and curate onto the @Cafe's big display screen." Other staff members "surf smaller screens to find the Instagrams that go up on the park's scoreboard, and to moderate other accounts." Srabian: "This was my dream" (SFGATE.com, 6/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/20/Facilities/ATT-Park.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/20/Facilities/ATT-Park.aspx

CLOSE